In the spring of 2019 we set out on our first annual Tasting Tour. Our team of cookie dough experts traveled throughout the Midwest in our adorable cookie dough truck. We thought it would be a fun way to educate consumers & build brand awareness. What better way than with FREE samples of our cookie dough! Over a 2 month period, our team visited heavily populated events such as the Country Lake Shake, Ann Arbor Art Fair, Pridefest, and several retail stores.
The response was overwhelming. We obviously LOVE cookie dough, but to witness other people’s love for our cookie dough first hand was amazing! Our mom, sister, & my youngest son were able to help pass out samples at our local Walmart. It was a very emotional experience. To see our mom & sister so proud & watch my son interact with potential customers, is truly something we will never forget. Thousands of cookie dough lovers showed up to taste our dough! Some were first timers, some were long-time supporters, and others were close family and friends. It was one of the most rewarding experiences to date for our team.
To observe the pure joy people experience when trying our dough is so special. It truly warms our hearts to see a product we created make people genuinely happy. There are so many emotions tied to food. Our cookie dough was created to take you back to your childhood, to a simpler, carefree time. Completing our first tour, we were able to see that our dream had become a reality!
We concluded our tour in Bentonville, Arkansas where we saw the biggest turnout of the Tour. The children (and adults) were mesmerized by the colorful balloons & obsessed with the delicious dough! The excited fans called their local stores asking when the cookie dough truck would be back! Our team could barely keep up!
The Tour exceeded all of our expectations. We reached over 100,000 cookie dough lovers on our first tour. It was an amazing experience to witness such excitement at sampling events, especially at all of our supermarket stops. Thank you to all that came out & shared our love of cookie dough!